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LEAN, GREEN JEANS

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m o r e (planet and people-fitting jeans)

Fugitive Denim is the untold story of the environmental and human toll that our love for jeans has had and does have.

I heard from Green Goody about this NRDC article which tells us some of that story:

One pair of jeans uses 1.5 pounds of cotton
Gallons of water used to produce 1.5 pounds of cotton: 1,500 gallons
# of jeans in the U.S. every year: 450 billion
Pounds of pesticides/chemicals for every jean and t-shirt combo: one POUND

This is not so much a matter of fashion as much as consciousness. 

But there's good news: more and more companies are making organic denim so that you don't have to sacrifice either. 

Check out:

Del Forte Denim (I'm digging the high-waisted willow--pictured).  Read its organic manifesto here.


Original Levi's has gotten in on the act to with Levi's Eco made from organic and recycled cotton. Get men's or women's jeans from them for a little less than elsewhere.

Linda Loudermilk has a great green jean collection as well. 

And Pierce has a few organic numbers that, for me anyway, are the best designed of the bunch. Hard to say which are the organic, but if you're struck by one particular design, contacting them to find out might be the easiest route. Luckily, proceeds from anything in the collection goes to helping feed hungry kids around the world.


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